Originally published on New Hope
Seven Sundays, the fastest-growing brand of muesli in the U.S., received a growth capital investment from Katjesgreenfood (part of Katjes Group), based in Berlin, Germany. The investment will be used to expand distribution of the brand, which is currently sold in approximately 4,000 stores including Target, Costco, Safeway, Whole Foods, Stop & Shop and Sprouts.
Seven Sundays, founded in 2011 by Hannah Barnstable, has quickly become one of the fastest-growing natural cereal brands in the U.S. Offering sustainably sourced, non-GMO and gluten-free muesli cereals in a variety of flavors, Seven Sundays packs in the twice the protein with half the sugar as a typical granola.
The company has doubled sales each year since Barnstable first received capital from friends and family in 2014 after picking up distribution in Target stores across the country. She sees this latest round of capital and the partnership with Katjesgreenfood as a major milestone.
“We are extremely excited about our partnership with Katjesgreenfood. We knew after our first meeting that they were a completely unique investor, whose commitment to providing healthy food options and sustainability matches ours. Katjes is mission-driven, progressive in their thinking from brand to product innovation, and have a strong interest in the current food revolution. Together we plan to transform the U.S. breakfast market,” explained Barnstable.
“We are delighted that muesli, the most popular breakfast category in Europe, is growing double digits in the American market. Seven Sundays is the clear leader, and we believe that its strong brand, exceptional products and focus on threading sustainability into the business will lead to long term success,” added Dr. Manon Littek, CEO of Katjesgreenfood.
After falling in love with muesli on her honeymoon in New Zealand, founder, Hannah Barnstable, started making and selling her own unique batches from her kitchen. Using real, high quality ingredients like small, regenerative whole grains, nuts, seeds, real fruits and organic wildflower honey, Seven Sundays muesli tastes just as great as it makes you feel. All Seven Sundays’ products are naturally gluten free and contain no refined sugars or GMOs and are available at grocery stores nationwide as well as online.
Seven Sundays is the first and only U.S. company to receive an investment from Katjesgreenfood, a division of the Katjes Group.
The Giannuzzi Group acted as legal counsel to Seven Sundays.
Source: Seven Sundays