Originally published on The PE Hub
San Francisco, CA – November 29, 2017 – San Francisco Equity Partners (SFEP), a private equity firm exclusively focused on expansion-stage companies in the consumer industry, announced today that its portfolio company Red Monkey Foods has acquired specialty salt provider San Francisco Salt Company from founder Lee Williamson. Red Monkey Foods is a leading provider of premium organic spices and seasonings. Terms of the deal were not disclosed.
The San Francisco Salt Company has emerged as one of the fastest growing branded salt company in the U.S. The company distributes its products through multiple channels to both the gourmet and personal care end markets, and its product portfolio includes four distinct brands:
· San Francisco Salt Company: flagship brand of natural culinary sea salts from a variety of origins in unique flavors and distinctive packaging;
· Sherpa Pink: the #1 Himalayan salt brand on Amazon;
· Epsoak: Epsom salt brand delivering targeted benefits to the consumer including muscle recovery, stress relief, sleep health and detoxification;
· Minera: 100% natural Dead Sea salt brand developed to treat various skin conditions including eczema, psoriasis and severe dry skin.
“San Francisco Salt Company’s products are consistently loved by consumers as evidenced by the company’s impressive growth,” said Scott Bolonda, CEO of Red Monkey Foods. “We look forward to bringing Red Monkey’s substantial distribution, innovation and manufacturing resources to this partnership and to rolling out premium store brand and branded salt programs with our retail partners.”
“San Francisco Salt Company is an ideal acquisition for Red Monkey Foods and we are confident that the Red Monkey team will further accelerate the growth of the company’s products in both the food and personal care markets,” said Scott Potter, Chairman of Red Monkey Foods and Managing Partner of SFEP. “We believe San Francisco Salt Company has a significant opportunity ahead of it and we thank Lee for entrusting us with the company’s next phase of growth.”
Financo acted as exclusive financial advisor to San Francisco Salt Company in connection with the transaction.